Even before this nasty virus locked us all up, it was tricky enough to stay top of mind and engage with clients and customers on all the different social media platforms. They each have their own constantly changing algorithms and huge appetites for content which they recommend should be video and should be changed or updated on a regular basis. Running a business is stressful enough and most of us can’t add, “movie producer”, to our resumes on top of that. As overwhelming as it is (and add Covid-19 to the mix…) there are a multitude of tools available to help navigate this world of video content.

Full disclosure: We don’t pretend to know how the various Social Media Platforms work, there are many smart people out there that do… but that’s not us. Think about it: If you want to advertise on more traditional platforms like TV, Cinema, Billboards, Radio, Newspaper etc. Each of these platforms will control what gets included in terms of content,  advertising & sponsorship, but social media is quite different. Essentially the public creates most of the content and the platform has to decide who gets to see what and how much. The experience has to be enjoyable (to keep them using that platform) but also has to be economically viable for the platform to continue to distribute this content on such a mass scale.

They do this in various ways but here are two for now:

  1. They ask their members to pay a subscription or;
  2. ask their users to engage in advertising.

There is a fine balance between alienating users by spamming them with irrelevant content and advertising, so to help achieve this they use algorithms which will best identify what type of content is more relevant to each person (or profile). This is obviously of huge benefit to the advertiser who can now get their content seen by a more focussed, more “relevant” potential customer. That comes at a cost however and social media platforms know that there are many very clever people out there who understand how their algorithms work and adapt their content and postings accordingly to get their ads seen by more for less or even better – Free! Platform owners will in turn update their algorithms on a continuous basis to remain profitable and keep users engaged so that marketers have an audience to talk to.

One of the biggest mistakes many companies (big and small) make is simply using social media to sell, sell, sell. All you see is “Price and Product” and “Buy NOW!!!”. What ever happened to just saying “Hi there! We’re still alive, thinking about you and really look forward to reconnecting soon” in a smart and engaging way.

Consumers tend to take action after viewing video content, such as navigating to a website or clicking a link. users tend to retain up to *95% of a message when viewed in a video format as opposed to roughly *10% when read in plain text format. Users also spend more time on websites with video content and share videos more often than text and images combined.

Around *83% of businesses that have used video as a means of engagement will testify to just how effective it is in creating a return. Even though video production is not yet the easiest nor cheapest task, it really can pay off to use it.

Adlib’s offering to Beyond The Curve readers:

Not everyone has the time, skill, creativity or budget. So we at David De Shepard & Co looked at a whole load of different models and structures to address these issues and created Adlib – SME’s NBF (New Best Friend).

So, whether you’re a small business with big dreams trying to keep your Social Media platforms active and your company’s name “top of mind” or a larger business looking for more bespoke high end content for exciting new campaigns you can relax with the knowledge that we have some really exciting options for you.

To introduce this new very new company we have selected some great clips for Beyond The Curve that may be used absolutely free of charge. These could be used to reach out to your customers and/or clients to say “Stay Safe. Stay Home” or “We are back at work” or “We will soon be back at work” – literally whatever you want to communicate to your target market. You create and supply the artwork as you want it seen. This is our way of helping out beyond the curve. Have a look at what’s on offer:

https://www.adlibrary.tv/copy-of-tom-categories

*Additionally, all other content on the adlib site (other than Bespoke Business Donuts – as these get quoted for individually) will be available less 33%  by simply adding the letters BTC to your order.

Contributed by David de Shepard & Co

Stats sources:
* https://trust.guidestar.org
* https://www.wyzowl.com/

Even before this nasty virus locked us all up, it was tricky enough to stay top of mind and engage with clients and customers on all the different social media platforms. They each have their own constantly changing algorithms and huge appetites for content which they recommend should be video and should be changed or updated on a regular basis. Running a business is stressful enough and most of us can’t add, “movie producer”, to our resumes on top of that. As overwhelming as it is (and add Covid-19 to the mix…) there are a multitude of tools available to help navigate this world of video content.

Full disclosure: We don’t pretend to know how the various Social Media Platforms work, there are many smart people out there that do… but that’s not us. Think about it: If you want to advertise on more traditional platforms like TV, Cinema, Billboards, Radio, Newspaper etc. Each of these platforms will control what gets included in terms of content,  advertising & sponsorship, but social media is quite different. Essentially the public creates most of the content and the platform has to decide who gets to see what and how much. The experience has to be enjoyable (to keep them using that platform) but also has to be economically viable for the platform to continue to distribute this content on such a mass scale.

They do this in various ways but here are two for now:

  1. They ask their members to pay a subscription or;
  2. ask their users to engage in advertising.

There is a fine balance between alienating users by spamming them with irrelevant content and advertising, so to help achieve this they use algorithms which will best identify what type of content is more relevant to each person (or profile). This is obviously of huge benefit to the advertiser who can now get their content seen by a more focussed, more “relevant” potential customer. That comes at a cost however and social media platforms know that there are many very clever people out there who understand how their algorithms work and adapt their content and postings accordingly to get their ads seen by more for less or even better – Free! Platform owners will in turn update their algorithms on a continuous basis to remain profitable and keep users engaged so that marketers have an audience to talk to.

One of the biggest mistakes many companies (big and small) make is simply using social media to sell, sell, sell. All you see is “Price and Product” and “Buy NOW!!!”. What ever happened to just saying “Hi there! We’re still alive, thinking about you and really look forward to reconnecting soon” in a smart and engaging way.

Consumers tend to take action after viewing video content, such as navigating to a website or clicking a link. users tend to retain up to *95% of a message when viewed in a video format as opposed to roughly *10% when read in plain text format. Users also spend more time on websites with video content and share videos more often than text and images combined.

Around *83% of businesses that have used video as a means of engagement will testify to just how effective it is in creating a return. Even though video production is not yet the easiest nor cheapest task, it really can pay off to use it.

Adlib’s offering to Beyond The Curve readers:

Not everyone has the time, skill, creativity or budget. So we at David De Shepard & Co looked at a whole load of different models and structures to address these issues and created Adlib – SME’s NBF (New Best Friend).

So, whether you’re a small business with big dreams trying to keep your Social Media platforms active and your company’s name “top of mind” or a larger business looking for more bespoke high end content for exciting new campaigns you can relax with the knowledge that we have some really exciting options for you.

To introduce this new very new company we have selected some great clips for Beyond The Curve that may be used absolutely free of charge. These could be used to reach out to your customers and/or clients to say “Stay Safe. Stay Home” or “We are back at work” or “We will soon be back at work” – literally whatever you want to communicate to your target market. You create and supply the artwork as you want it seen. This is our way of helping out beyond the curve. Have a look at what’s on offer:

https://www.adlibrary.tv/copy-of-tom-categories

*Additionally, all other content on the adlib site (other than Bespoke Business Donuts – as these get quoted for individually) will be available less 33%  by simply adding the letters BTC to your order.

Contributed by David de Shepard & Co

Stats sources:
* https://trust.guidestar.org
* https://www.wyzowl.com/

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